MKT Analytics: Challenges & Opportunities – Powered by Harbour.Space University @The Cover Barcelona
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"As platforms like Google and Facebook evolve, mumerous uncontrollable forces are impacting marketing, advertising and analytics, and legislation is changing what can be collected and shared. Join this discussion with Adobe and Google platform expert and industry thoughtleader, Charles, who's led hundreds of strategic discussions and trainings for Fortune 100 companies and analytics experts worldwide. We'll cover the changes and what you can (and should) do to keep running effective marketing and advertising campaigns in 2023 – including how to leverage some of the most popular MarTech solutions (like Google Analytics 4, Google Ads and Facebook Ads) to scale customer acquisition and engagement. " @The Club