KISS. Why every brand needs to keep it simple stupid. @Huckletree Oxford Circus

In a fascinating, 40 minute session, Bob Boxer, co-founder and partner at the cafe agency will explain that to thrive, brands need to be laser focussed in their thinking, execution and process. Drawing on personal experience, case studies and best practice, Bob brings a fresh perspective to this oh so topical issue. Bob spent 20 years working within the WPP network for many of the world’s leading brands, before leaving having become frustrated by stifling levels of bureaucracy and flabby, lazy thinking. He co-founded cafe in 2020, with a clear vision to create a smarter, sharper and more collaborative type of agency to partner with ambitious clients. You’ll leave this must attend session: - With a clear sense of why knowing your brand’s elevator pitch is crucial - With an understanding of how you can define your brand in just a few simple steps - Seeing why being distinctive makes your brand sticky - A smile on your face (hopefully)