The psychology behind resilient brands with Nathalie Nahai @The Cover Barcelona
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As we grapple with increasingly complex challenges, organisations and businesses are having to adapt to greater turbulence and shifting customer expectations by taking a deeper look at what they stand for, and how they communicate themselves to the world. In this Food For Thought conversation, we’ll explore some of the key behavioural science principles from Nathalie Nahai’s latest book, Business Unusual, that leaders can draw upon to build brand resilience and better engage with their customers. We’ll discuss how you can harness the 3 innate, universal psychological principles of self-determination both with customers and employees alike, and how we can use the 4 Cs framework to build and communicate integrity over time, to build a more future-proof business. IMAGE Credit: @thelastartisteverz @The Club